Cracking the best-seller code

David Dale in the Sydney Morning Herald looks at the latest publishing figures and suggests:

“If you want to create a bestseller in Australia, here is this year’s formula: ‘The Magic Bum Cleaning Diet Code for Cricketers’. To maximise your sales, you will need elements of self-help, suspense, fantasy, autobiography, spirituality and a film tie-in. Plus fart jokes. And you should change your name to Dan Brown.”

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